There are abundant reasons for an organization to become marketing partners with Third Age International and Third Age Foundation.

The Third Age Organizations provide ideal access and penetration into the 50+ population, especially the upper economic half of the market. Since our approach to the market is multidimensional (founded trust and membership strategy), we provide numerous points of contact and reinforcement. It is possible for the target audience to be exposed to a corporate sponsor in various ways: hearing ads on our radio show; receiving our newsletter reinforcing the sponsor's services; visiting our website featuring their services; reading our book (which draws people to the show and the site); receiving a live presentation by our staff, sponsored by the corporation, among others. In addition, word will be spread nationally by Certified Third Age trainees from all over the country.

All of our efforts are targeted to the same 50+ population. Since this group represents an enormous bulge in the demographics, the opportunities for corporate sponsors are unlimited (Aging Population). Unlike any membership group focused on this age group, the Third Age Organizations have also established Tipping Point Marketing Groups to take advantage of the latest understanding of market dynamics. This allows for the participating sponsors to amplify their marketing dollars by working together in new ways to grab this targeted market.

Since all of our efforts are for the public good (Third Agers living longer, healthier, happier lives) as well as market penetration, corporations easily engender support from the 50+ population. All Third Agers wish for the world to respect aging instead of demeaning it.

Additionally, all of our Tipping Point Marketing Groups meet three criteria:

• Must have an element of public good
• Must appeal to individuals 50+ in age
• Must result in members and other 50+ individual wanting to support the corporate sponsor

What better opportunity can exist for a potential corporate sponsor?

To learn more, click on the relevant category below.

Benefits of Core Partnership
Features of Core Partnership
Membership Strategy
Amplifying Your Marketing Dollars
Consulting on the Third Age Market
Motivating Third Age Employees
Marketing Options
Organization Logos

To learn more about our program, "7 Steps to Joy in Midlife", click here. To learn more about "Changing the Myths of Aging, click here.